Book Review: The Sales Survival Handbook by Ken Kupchik

Considering my job (personal trainer), I need a lot of education and training in sales. My company will give me some clients, but a majority of them I need to find on my own. I picked up a few sales books to assist me with the process. I was drawn towards The Sales Survival Handbook because it looked funny and entertaining as well as educational. Ken Kupchik did not disappoint.

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